Video Marketing

The Video Marketing course provides participants with the knowledge and skills necessary to leverage video content effectively in their digital marketing strategies. By understanding video production, storytelling, platform-specific strategies, video advertising, analytics, and campaign planning, participants can create engaging and impactful video content that drives brand awareness, engagement, and conversions. 

The syllabus for a Video Marketing course covers the following topics: 

Introduction to Video Marketing:

• • 1. • Understanding the importance of video in digital marketing

       • Overview of video marketing platforms and channels

       • Differentiating between types of video content

Video Content Strategy:

• • 1. • Developing a video content strategy aligned with marketing goals

       • Identifying target audience and buyer personas

       • Defining video objectives and key messaging

       • Planning video content across various stages of the customer journey

Video Production Techniques:

• • 1. • Understanding the basics of video production

       • Pre-production: scriptwriting, storyboarding, and planning

       • Production: filming, lighting, sound, and equipment

       • Post-production: editing, adding graphics, and finalizing videos

Video Storytelling:

• • 1. • The art of storytelling in video marketing

       • Creating compelling narratives and emotional connections

       • Incorporating storytelling elements in video scripts

       • Using visuals, music, and voiceovers to enhance storytelling

YouTube Marketing:

• • 1. • Utilizing YouTube as a video marketing platform

       • Creating and optimizing a YouTube channel

       • YouTube SEO: keyword research and video optimization

       • Growing subscribers, views, and engagement on YouTube

Social Media Video Marketing:

• • 1. • Leveraging social media platforms for video marketing

       • Creating platform-specific video content (e.g., Instagram, TikTok)

       • Best practices for video distribution and promotion on social media

       • Engaging with audiences through social media videos

Video Advertising:

• • 1. • Introduction to video advertising platforms (e.g., YouTube Ads, Facebook Ads)

       • Setting up and managing video ad campaigns

       • Targeting options and ad formats for video advertising

       • Measuring and optimizing video ad performance

Video Analytics and Performance Tracking:

• • 1. • Understanding video analytics tools (e.g., YouTube Analytics)

       • Monitoring video views, engagement, and audience metrics

       • Analyzing video performance and viewer behavior

       • Utilizing data to optimize video marketing strategies

Live Video and Streaming:

• • 1. • Harnessing the power of live video for marketing purposes

       • Planning and executing live video streaming events

       • Interacting with viewers and building engagement during live videos

       • Repurposing and promoting recorded live video content

Video Marketing Campaign Planning:

• • 1. • Developing a comprehensive video marketing campaign

       • Creating a campaign timeline and budget

       • Integrating video marketing with other digital marketing channels

       • Measuring and evaluating the success of video marketing campaigns

Scope after completing Video Marketing with Acctech Technologies

• Video Marketer

• Digital Marketing Specialist with Video Focus

• Content Creator/Strategist for Video Marketing

• Social Media Manager with Video Emphasis

• YouTube Channel Manager/Content Creator

• Video Advertising Specialist

• Video Production Coordinator/Assistant

• Freelance Video Marketing Consultant

• Marketing Coordinator/Assistant with Video Marketing Focus

• Video Analytics and Performance Analyst

• Further Computer Training & Education

• Gain a certificate of learning from us