Digital Marketing

The Digital Marketing course provides participants with a comprehensive understanding of digital marketing principles, strategies, and tools. It equips them with the knowledge and skills necessary to plan, implement, and analyze digital marketing campaigns across various platforms.

Introduction to Digital Marketing:

• Understanding the basics of digital marketing and its significance

• Exploring the evolution of digital marketing and its impact on businesses

• Overview of digital marketing channels and strategies

Website Planning and Development:

• Planning and structuring a website for optimal user experience

• Understanding web design principles and best practices

• Website optimization for search engines (SEO) and mobile devices

• User interface (UI) and user experience (UX) design considerations

Search Engine Optimization (SEO):

• Understanding how search engines work and their impact on website visibility

• Keyword research and selection for organic search optimization

• On-page optimization techniques for better search engine rankings

• Off-page optimization and link building strategies

Pay-Per-Click (PPC) Advertising:

• Introduction to paid advertising and PPC platforms (e.g., Google Ads, Facebook Ads)

• Setting up and managing PPC campaigns

• Keyword research and ad targeting strategies

• Ad copywriting and optimization techniques

• Monitoring and analyzing PPC campaign performance

Social Media Marketing:

• Utilizing social media platforms for brand awareness and engagement

• Developing social media marketing strategies

• Creating and managing social media profiles

• Creating engaging content for social media platforms

• Social media advertising and targeting techniques

Email Marketing:

• Building effective email marketing campaigns

• Growing and managing email subscriber lists

• Crafting compelling email content and templates

• Email automation and personalization

• Analyzing email campaign performance and metrics

Content Marketing:

• Understanding the importance of content marketing in digital strategies

• Creating high-quality and relevant content for target audiences

• Content planning and distribution across various platforms

• Content optimization for search engines and social media

• Measuring content marketing effectiveness

Digital Analytics and Reporting:

• Introduction to digital analytics tools (e.g., Google Analytics)

• Setting up and configuring analytics tracking

• Analyzing website and campaign performance data

• Creating meaningful reports and insights

• Monitoring key performance indicators (KPIs)

Mobile Marketing:

• Understanding the impact of mobile devices on digital marketing

• Mobile website optimization and responsive design

• Mobile advertising strategies and techniques

• Location-based marketing and targeting

• Mobile app marketing

Emerging Trends and Technologies in Digital Marketing:

• Exploring the latest trends and innovations in digital marketing

• Evaluating emerging technologies and their applications

• Adapting digital marketing strategies to evolving consumer behavior

• Ethical considerations and digital marketing regulations

Scope after completing Computer Basics with Acctech Technologies

• Digital Marketing Specialist/Manager

• Social Media Marketing Specialist/Manager

• SEO Specialist/Consultant

• PPC Specialist/Manager

• Content Marketing Specialist/Manager

• Email Marketing Specialist/Manager

• Digital Analytics Specialist/Manager

• Digital Marketing Consultant/Freelancer

• Marketing Coordinator/Assistant with Digital Focus

• Entrepreneurship and Business Growth Opportunities

• Further Computer Training & Education

• Gain a certificate of learning from us